How an Overcrowded Market May Still be Ripe for Business

The further crowded a market is the more fierce competition wold be. Simply counting the number of competitors or the amount of products/services being present in a given market does not give an accurate measure of the competition rate in each part of this market. The market is usually not homogeneous, and thus in the same market competition might be fierce at parts of it while lax at others. It is thus advisable to take a deeper look when targeting a given market, for despite its apparent high rate of competition it might have areas where competition is lax.

This is the same with living organisms. The density or crowding of living organisms in a particular area does not have to be uniform which leads to varying degrees of survival, growth and reproduction within parts of the same area.