Wednesday, January 14, 2015

Limits on Businesses Adapting to New Markets

In living organisms, the genetic heritage of a species limits its abilities to live in any habitat and confines it to one or more specific habitats to be able to live in. The same species might adapt to a number of different habitats yet still be completely unable to inhabit many other habitats that are not suitable for it.

By the same token, some businesses may survive well in a number of different 'habitats' or markets, others would survive only within a single type of 'habitat' or market. Some businesses can adapt nicely with a number of new markets while being unable to survive in yet some others. It would not be wise for a long standing business to attempt to target a market that it cannot adapt with.