Monday, February 9, 2015

Market Share Transfers

If a population of animals that had been occupying a certain territory suddenly perishes the same territory is quickly occupied by other animals that were previously unable to penetrate or come close to such territory due to it being occupied and defended by the previous population of animals that has now perished.

In the business world a similar phenomenon is observed. If for some reason a large organization collapses that has previously had a sizable market share within a certain market then such share becomes available for other businesses to claim quickly.