Showing posts with label adapting. Show all posts
Showing posts with label adapting. Show all posts

Wednesday, January 14, 2015

Limits on Businesses Adapting to New Markets

In living organisms, the genetic heritage of a species limits its abilities to live in any habitat and confines it to one or more specific habitats to be able to live in. The same species might adapt to a number of different habitats yet still be completely unable to inhabit many other habitats that are not suitable for it.

By the same token, some businesses may survive well in a number of different 'habitats' or markets, others would survive only within a single type of 'habitat' or market. Some businesses can adapt nicely with a number of new markets while being unable to survive in yet some others. It would not be wise for a long standing business to attempt to target a market that it cannot adapt with.